A roundup of digital ad and tech industry news from Adap.tv, David&Goliath, NGP VAN, and more. [?]
Original ClickZ Politics analysis shows the Obama campaign continues widening its lead in digital ad spending over Romney. [?]
Every marketer needs to move beyond guessing at cross-channel digital ROI and start building a holistic understanding of the consumer behavior path. [?]
Over 60 percent of Hispanics say they recall hearing an Internet radio ad in the past month - more than the general U.S. population. [?]
The creative agency uses consumer behavior data, purchase data and other data to inform campaigns targeted to key audiences, yet with universal appeal. [?]
How can we solve the conflict between advertisers' need for more targeting and users' need for more privacy? [?]
Going above and beyond will win the hearts and minds of your clients and set you apart from your competitors. [?]
Blunt digital marketer warns against chasing silly metrics such as wanting social media likes for likes sake. [?]
ClickZ has announced the winners of our Connected Marketing Awards recognizing brands and organizations that have embraced creativity and interactivity. [?]
Video ad firm Say Media updated its 2011 study with new findings that also showed smartphone usage is up in Florida and Ohio battlegrounds. [?]
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